EA Retools Strategy: Turns to Social Games and Embraces the Cloud
By Karla Robinson
September 11, 2012
September 11, 2012
- As mobile continues to expand, game publishers are putting more focus on social, free-to-play, the cloud, and of course, mobile gaming. And EA is no exception.
- “Going forward, every EA game will have some multi-player or social component,” Forbes reports. “This doesn’t mean single-player games will cease to be a part of the EA catalog, it just means that even single-player games will have tie-ins across multiple devices.”
- The article notes that this transition to the cloud is very beneficial for certain games, enabling users to to pick up where they left off on any of their devices.
- “The problem is, an immersive single-player game that tries to force people to play minigames on separate platforms is probably going to lose whatever immersion factor it ought to have had,” the article suggests. Additionally, requiring social integration, like a mandatory Facebook login, could deter gamers from playing at all.
- “That’s not evolving with consumers, it’s adapting to what many in the industry see as the wave of the future: mobile, free-to-play, and social gaming displacing more traditional games,” Forbes writes. “It’s also a bit of sleight of hand. For all the talk of fan service, many of these mobile and social tie-ins are little more than the gamification of viral marketing.”
- Mobile gaming is not necessarily growing at the expense of traditional gaming. “The two experiences are fundamentally different, especially since mobile touch-screens are essentially the most limited and limiting type of game controller on the market,” explains the article.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.