Analysts Predict Increase in Facebook Future Mobile-Ad Revenue

By Karla Robinson
September 12, 2012

According to eMarketer, mobile advertising will only make up one percent of the total U.S. ad spending in 2012. Even so, mobile advertising still stands to have a significant impact on companies such as Google, Twitter and Facebook.
Currently, Facebook only accounts for 2.8 percent of the mobile advertising market, eMarketer reports. The company has struggled to gain revenue from its mobile ads, which make up less than two percent of Facebook’s overall ad revenue.
“Next year, however, Facebook’s U.S. mobile-ad revenue is expected to jump to $387 million, according to eMarketer, or about 8.8 percent of the projected total U.S. mobile-ad sales for 2013,” the Wall Street Journal reports. “The company’s market share, which eMarketer expects to reach 9.5 percent by 2014, would transform Facebook from a newcomer into a distant No. 2 in a market dominated by Google.”
“The experimentation phase will come to an end, and Facebook will figure out what works in mobile, both for the advertiser and the user,” said eMarketer analyst Debra Aho Williamson.
“Even with the expected boom in Facebook’s mobile-ad revenue, eMarketer expects mobile advertising to account for roughly 20 percent of Facebook’s total U.S. advertising sales by 2014, lagging behind the proportion of mobile users who visit the site,” the article states.

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