Fourth Wall Studios Shoots Immersive, Interactive Stories Called Rides
By Rob Scott
September 18, 2012
September 18, 2012
- Fourth Wall Studios has integrated second screen interaction directly into its new Web series, “The Gamblers.”
- “The interactive format — made possible by Fourth Wall’s Rides.tv platform, which augments the first seven-minute episode of ‘The Gamblers’ with text messages, bonus scenes and actual phone calls from the chatty narrators — gives viewers a fun way to play along with a show using some pretty cool technology,” reports Wired.
- Fourth Wall does not view the experience as a traditional television show, but as a “Ride.” The experience synchronizes multiple devices so that as a viewer watches the Web series on a computer, text messages and phone calls can be received from characters in real time.
- Much of the interaction involves betting on people’s lives, as the show’s plot involves narrators watching life threatening actions from a distance and handicapping the probability of death. Often, the betting comes through an online tool.
- Director Rick Heinrichs used Lightcraft Technology’s Previzion system to allow his actors to see the environment around them, even when working with a green screen.
- “The chief aspect of it is that it’s got camera-tracking technology, so that a computer knows where your camera is on the stage and it’s therefore able to put it into a three-dimensional model inside the computer,” explains Heinrichs.
- “This is by no means the end product,” he notes. “We’re very involved with engineering something new, and with every iteration we’re making it better.”
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