Shazam for TV Expands Channel Support, Improves Facebook Integration
By Rob Scott
September 24, 2012
September 24, 2012
- Shazam announced it is expanding its second-screen service in the U.S. to support nearly all channels with a new focus on Facebook and Twitter integration. The company also announced that it has exceeded a quarter of a billion users globally.
- “In addition to expanding Shazam for TV, Shazam is also enhancing its social features for iPhone, iPod touch, iPad and Android devices,” notes the press release. “When Shazamers activate the Shazam Friends feature in the app, they can see what their Facebook friends are tagging, and now they will be able to make comments about their friends’ tags in the app.”
- “With the activation, people’s tags will appear on their Facebook profile in their timeline, enabling people to discuss with their friends in Facebook what they are watching or listening to,” explains the release.
- As a second-screen tool, Shazam users can access information related to featured music, cast members, related trivia, celebrity buzz and more. It can be also be used during sports broadcasts to access scores, stats and schedules.
- “According to industry studies, 86 percent of smartphone owners use their mobile device while watching TV and, with our expansion into television, we’ve seen a surge of activity due to recent Shazam-enabled events such as the NBC Olympic broadcast, where more than one million people tagged the closing ceremony,” explains Shazam CEO Andrew Fisher.
- “We think that broadening our television service and offering more comprehensive social features will continue to drive activity and engagement,” he adds.
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