Next-Gen Animators Adopt Online Model
By Rob Scott
June 15, 2011
June 15, 2011
- YouTube’s profit-sharing Partner Program enables animators to be their own bosses, reach out directly to potential audiences while enjoying a cut of the traffic.
- So far, approximately 20,000 program participants have gained hundreds of thousands of subscribers and tens of millions of monthly views.
- For the more successful, this has translated into incomes in the high six figures.
- In addition to becoming a viable platform for earning, the program serves as a launching pad for emerging talent (companies are perusing the YouTube content as a means of recruiting).
- “It’s been a huge game-changer,” says Aaron Simpson, VP of animation and business development for Mondo Media. “Profit sharing had been done a bit before on some websites, but not on the huge scale that YouTube allows.”
4 Comments
“I’ve met people who work in TV who get offended at the amount of money I make. We don’t need to make money from TV because we’re replacing it. There’s a new generation out there that prefers YouTube to professional broadcasting.”
“I’ve met people who work in TV who get offended at the amount of money I make. We don’t need to make money from TV because we’re replacing it. There’s a new generation out there that prefers YouTube to professional broadcasting.”
There really is diminishing returns for working with a studio to release a movie, especially an animated movie where you can dodge a lot of costs/politics associated with labor union contracts. In the past year I’ve watched probably 20 or so REALLY GOOD short films that never would have made it through a studio. A few of these will be picked and turned into full length features.
There really is diminishing returns for working with a studio to release a movie, especially an animated movie where you can dodge a lot of costs/politics associated with labor union contracts. In the past year I’ve watched probably 20 or so REALLY GOOD short films that never would have made it through a studio. A few of these will be picked and turned into full length features.
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