Speaking at a Royal Television Society conference in London called “When Worlds Collide: Beyond the Digital Looking Glass,” Anne Sweeney explained that Disney sees the greatest growth opportunity for video consumption in mobile devices.
The co-chair of Disney Media Networks and president of the Disney/ABC Television Group noted that iPad users currently watch 60 percent more video than PC users, while iPhone users watch almost 40 percent more.
“Sweeney said apps are simple and therefore the preferred way for people to watch video on new devices. She said 80 percent of video is viewed that way,” details The Hollywood Reporter. “She also said the ABC player app for Apple devices has been downloaded 6.5 million times and drawn more than 135 million video views.”
Sweeney described ABC as a content engine for Disney, one that serves “as a navigation device and as a brand.”
She described how YouTube is becoming a useful tool, citing how Jimmy Kimmel has used it to help build an audience. She also explained how the stake in Hulu was meant to draw “a broader, more diverse audience” for ABC, which was skewing female at the time.
“The executive said a scene from the popular Pooh stories illustrates Disney’s approach to the digital age,” explains THR. “Pooh says the first thing he thinks of in the morning is ‘what’s for breakfast.’ In comparison, his friend Piglet says: ‘I wonder what exciting is going to happen today.’ Disney follows the Piglet approach, Sweeney said.”
Speaking at a Royal Television Society conference in London called “When Worlds Collide: Beyond the Digital Looking Glass,” Anne Sweeney explained that Disney sees the greatest growth opportunity for video consumption in mobile devices.
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