Facebook-Owned Instagram has More Daily Mobile Users than Twitter

By emeadows
October 2, 2012

As of August, for the first time ever, U.S. smartphone owners visited Instagram from their mobile phones with more frequency and for longer periods of time than they visited Twitter, according to comScore data.
“Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops Twitter’s 6.9 million DAUs over the same period of time,” writes AllThingsD.
“What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile devices in August, the data claims, while the average Twitter user over the same period spent 170 minutes viewing,” notes the article.
And Instagram only has 22 million unique U.S. smartphone-based visitors for August compared to Twitter’s 29 million.
“For a number of reasons, this is a pretty big deal. That the barely-two-year-old Instagram could rocket up in user engagement and retention in such a short amount of time, eventually surpassing Twitter in the process, speaks to the sheer momentum of the photo-sharing product,” according to the article.
But can Instagram figure out how to monetize the product as Twitter has? “eMarketer projects that Twitter will rake in close to $130 million in mobile ad revenue in 2012, nearly doubling that of projections for Facebook, which sit at around $72 million,” reports AllThingsD.

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