Apple Begins Production of Smaller iPad: 7.85-Inch LCD Expected

  • Apple has reportedly begun mass production of a smaller tablet, commonly referred to as the iPad Mini in recent press coverage.
  • According to unnamed executives at component makers, the new tablet will feature a 7.85-inch LCD with lower resolution than the latest 9.7-inch iPad.
  • The Wall Street Journal reports: “South Korea’s LG Display Co. and Taiwan’s AU Optronics Corp. began mass production of the LCD screens for the new device last month, the people said.”
  • Last month, AllThingsD reported that Apple has plans to unveil the new tablet in October. The company may need the smaller device to stay competitive.
  • “Google in July introduced the Nexus 7, with a 7-inch screen and a price of $199,” notes WSJ. “Amazon last month released the latest models of its Kindle Fire tablets, with the entry-level model priced at $159. Apple’s newest iPad, released in March, starts at $499.”
  • In a related report, Digital Trends suggests the iPad Mini is expected to cost no more than $300 and Apple’s official unveiling may come as soon as October 10.

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