Toys R Us Targets Young Viewers with New Video Streaming Business

By emeadows
October 12, 2012

Toys R Us has entered the video-streaming business with its toysrusmovies.com, “a new digital service for users to stream and download movies and television shows geared toward children,” writes CNN Money.
The prices are on par with Apple’s iTunes, with movies priced at $2.99 for a 24-hour rental and TV shows are $1.99 per episode.
“With this move, Toys R Us is wading into a crowded arena of competitors that include Netflix, Walmart Stores, Amazon and Apple — all of which are growing their online video presence,” explains the article.
According to Toys R Us spokeswoman Katie Reczek, the site’s family-friendly content will set it apart from these other services. Additionally, it won’t require a subscription, so the a la carte approach could be attractive to consumers.
Toys R Us Movies will offer more than 4,000 titles to start. It will also feature new movie releases on the same day the DVDs hit retail stores and TV shows will be available the day after they air, according to the article.
In addition, Toys R Us also announced that its tablet for children, the Tabeo, will launch October 21. A Toys R Us Movies app is in development for the device.

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