Viggle Looks to Leverage Second Screens for TV Ratings and Revenue

By Karla Robinson
October 18, 2012

Working with top advertisers like Pepsi and Capital One, media mogul Robert F.X. Silverman has launched Viggle, which aims to become the chief loyalty-rewards program of the entertainment industry.
The New York startup looks to connect television executives and advertisers with viewers who are increasingly using mobile devices while watching TV.
“The software ‘listens’ to a broadcast to confirm what’s on the tube,” explains Fortune. “Users can then play games and trivia related to onscreen events or a program’s sponsor. The app also awards points that can be redeemed for movie tickets, gift cards and other prizes.”
Unilever, NBC and DirecTV have all used the app to reach consumers. Viggle is expected to earn an estimated $10 million in revenue this year and make a profit in early 2013.
“Mark Gunheim, CEO of TV-measurement service Trendrr.com, says the concept’s potential is obvious because of the so-called second-screen phenomenon,” notes the article. “Around 86 percent of TV viewers now watch with cellphone or tablet in hand. The trend has touched off a race to find ways to co-opt those additional screens and generate more revenue.”
Despite competition from Yahoo, Microsoft, Zeebox and others, Silverman remains confident in his company. “You’re going to see Viggle everywhere,” he claims.

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