Political Ad Spending for Local TV Exceeds $1.15 Billion by October
By Rob Scott
October 29, 2012
October 29, 2012
- Local TV stations have collected $1.15 billion in political ad spending as of the end of September, reports analysts at Wells Fargo.
- When considering network and national ads, the total increases to $1.33 billion. The total for September alone in local ads was $304.6 million.
- “Of the $1.15 billion spent through September 30 at the local-station level, 42.2 percent was on presidential campaigns; 36.9 percent for congressional; 17.7 percent on ballot issues; and 3.2 percent ‘driven by’ presidential and senatorial advertising,” details TV Technology.
- The top markets with the most exposure as a percentage of market revenue include Butte-Bozeman, Montana; Great Falls, Montana; Sioux City, Iowa; Davenport, Iowa and Glendive, Montana.
- “Sinclair, Gray Television, LIN TV and NBC-owned stations have the most exposure in hot political markets,” notes the post.
- The top markets in terms of absolute dollars include Washington, D.C.; Cleveland, Ohio; Las Vegas, Nevada; Tampa, Florida and Orlando, Florida.
- “NBC, News Corp., CBS and Sinclair have the most exposure in these larger markets,” explains TV Technology.
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