Magine: Swedish Service Envisions Pay TV Service Via the Cloud
By David Tobia
November 7, 2012
November 7, 2012
- Swedish service Magine hopes to reshape cloud distribution to make television a streaming service through an iPad or in-TV application, reports paidContent.
- The service, which is still in its beta form, offers 16 premium channels for free in Sweden. Users can rewind live streams, and can access shows for up to a month after they air.
- “We transcode all the channels in real-time, then put it through DRM and upload it in real-time to our cloud storage, and out through any CDN,” explains co-founder Mattias Hjelmsted.
- The service has the potential to replace set-top boxes, notes the article. Many people already have broadband or Wi-Fi devices that can handle the duties traditionally assigned to set-top boxes.
- While the service is currently free, the company plans to start charging for its service once it removes the beta label.
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