Will Camera-Outfitted Mannequins in Stores Raise Privacy Concerns?

By Rob Scott
November 28, 2012

Some high-profile clothing store chains are reportedly using high-tech mannequins outfitted with small cameras to gain a better understanding of shoppers and passers-by.
“Benetton, for one, has started installing the EyeSee, created by Italian mannequin manufacturer Almax,” reports Digital Trends. “It’s been on sale for almost a year and is currently being used in stores in the U.S. and Europe. Up to now the technology, which uses face-recognition software, has been used in airports to help identify criminals.”
A camera embedded in one eye of the mannequin collects data to identify a shopper’s age, gender and race. Retailers can then use the information to cater store displays and product lines. Almax says one store featured children’s clothing after data indicated that kids comprised more than 50 percent of its visitors.
The company is reportedly working on a mannequin outfitted with a microphone to gain additional opinions from shoppers.
“Of course, most stores have a good number of security cameras dotted about — cameras which could utilize the same face-recognition technology — but incorporating the tech into mannequins should provide more accurate data as they’re positioned much closer to the passing consumer,” notes the post.
“It could really enhance the shopping experience, the product assortment, and help brands better understand their customers,” suggests Uché Okonkwo, executive director of strategy and management consultancy Luxe Corp.

No Comments Yet