Consumer Study Points to iPhones and iPads for Holiday Wishlists

By Rob Scott
December 17, 2012

According to data from research firm Parks Associates, consumers have Apple devices on their holiday wishlists this year.
Parks reports that 53 percent of prospective smartphone purchasers plan to buy an iPhone for the holidays, compared with 33 percent who indicated the same in the third quarter and 24 percent one year ago.
“And when it comes to tablets, most of those surveyed said they’d prefer an iPad,” reports AllThingsD. “Following the iPad at 44 percent was Kindle Fire, with 24 percent of consumers expressing interest in Amazon’s touchscreen tablet.”
“Twenty-one percent of those surveyed said they’d go with the Microsoft Surface tablet — down from the 45 percent who just a few months ago said they wanted the Surface — and the Google Nexus tablet came in last at 12 percent.”
Additionally, Parks notes, “When presented with the iPad mini as a tablet alternative, many of those planning on purchasing other tablet brands opt for the iPad mini.” And among those planning on buying an iPad, 40 percent said they would opt for an iPad mini.
The smartphone portion of the Parks survey focused on brands only, not individual models, so it is not clear which version (and price point) of iPhone is enticing consumers.

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