iHeartRadio App to Feature Intelligent Playlists: Will it Take on Pandora?
By Rob Scott
September 8, 2011
September 8, 2011
- An upgraded iHeartRadio will be released by Clear Channel in a few weeks, to be kickstarted by a two-day music festival in Las Vegas.
- The service is Clear Channel’s answer to Pandora, which now has more than 100 million users.
- A key feature of the new iHeartRadio app will be playlist creation based on an “intelligence platform” from Echo Nest that will reportedly incorporate 5 billion pieces of information collected from 15,000 music blogs.
- According to Echo Nest CEO Jim Lucchese, his company has processed 30 million songs in the past 12 months, while Pandora has categorized 800,000 tracks in the past 10 years.
- “Echo Nest provides similar technology to MTV, The BBC, MOG and Rhapsody,” reports Radio Ink.
2 Comments
It seems like iHeartRadio is becoming increasingly popular with my students, who use it to access music and follow their favorite radio personalities. Many of them are excited about the upcoming version (and the festival). I’m curious how the playlist creation tool might impact Pandora. I’m also curious how Clear Channel’s acquisition of Thumbplay will tie in to its media delivery strategy.
It seems like iHeartRadio is becoming increasingly popular with my students, who use it to access music and follow their favorite radio personalities. Many of them are excited about the upcoming version (and the festival). I’m curious how the playlist creation tool might impact Pandora. I’m also curious how Clear Channel’s acquisition of Thumbplay will tie in to its media delivery strategy.
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