In its latest effort to better monetize YouTube, Google has introduced new shopping elements to the video site’s skippable pre-roll video ads, known as TrueView ads. “During some TrueView ads, viewers will also see product offers from the same advertiser, with prices, images and a button to click that will take them to the advertiser’s website,” explains The Wall Street Journal. Among the early companies to test the new approach, online furniture retailer Wayfair reports impressive results so far, noting that the elements generated up to three times as much sales revenue as traditional TrueView ads.