The Wall Street Journal reports that Google is in talks with the Chinese government and handset manufacturers about rolling out a new app store in China, possibly by the end of this year. Google has reportedly been working for more than a year on developing a version of the Play app store that offers Chinese government-approved apps and services. “Google abruptly ceased most operations in mainland China in 2010 following cyberattacks against Gmail users and disagreements with the government over censorship of search results,” notes WSJ. “Since then, China has become the world’s largest smartphone market, and Google rival Apple Inc. is a leading player there.”