MSNBC launched its 24-hour streaming news channel Shift in December, and has since been programming a blend of live news content and original documentaries in a social environment. Its videos are now generating millions of views each month on Facebook. “Shift shows feature diverse topics, alternative formats, edgier talent and intelligent dialogue, around the culture and lifestyle topics that matter to our audience,” said Sam Go, editorial director for MSNBC.com, in an interview with The Drum. “There are so many other interesting stories to cover that don’t make it to the main broadcast, and we love that there’s a home for it on Shift.”