The NBA and Turner Sports are scheduled to simulcast the league’s first-ever live event on Facebook today. “The NBA’s ‘Real Training Camp,’ featuring LeBron James and the Cleveland Cavaliers” will be simulcast from 11:00 am to 1:00 pm Eastern “on the NBA TV cable channel, NBA TV’s Facebook page and NBA.com,” reports Variety. While Facebook has no immediate plans to license sports content, the social giant’s goal is to serve as a video platform that will appeal to a range of media partners. In a similar first, the NFL has partnered with Yahoo to live stream a regular-season football game being played overseas on October 25.