Amazon, considered by many to be responsible for the demise of some brick-and-mortar bookstores, has opened its first physical storefront. Amazon Books plans to use online customer reviews and digital data to help plan inventory decisions and provide titles that will match the prices of books available via Amazon.com. “To those bookstore owners and authors who blame Amazon for the demise of the neighborhood bookstore, though, the move is an ironic twist considering the company’s history as chief instigator of the digitization of reading and book selling,” suggests Re/code.