Comcast and Time Warner are the latest major media players to invest in the emerging virtual reality space, as the companies recently joined a $30.5 million funding round for NextVR, a startup that specializes in broadcasting live events in VR. “Last month, NextVR offered virtual-reality broadcasts of a Democratic presidential debate and the National Basketball Association’s season-opening game,” reports The Wall Street Journal. VR “has become a popular bet for traditional media companies seeking to hold and expand their audiences as viewers cut pay-TV subscriptions in favor of content delivered via the Internet.” Jaunt and AltspaceVR are among other VR startups that have received funding from media companies.