Activision Sets One-Day Sales Record: Call of Duty Tops $500 Million

By Karla Robinson
November 19, 2012

Activision set a new sales record for its latest first-person shooter when “Call of Duty: Black Ops II” hit $500 million in sales on its opening day.
“That easily outguns first-day sales of ‘Halo 4,’ which Microsoft said on Monday totaled $220 million,” AllThingsD notes. “Activision’s war-themed title also easily beats last year’s blockbuster release, ‘Call of Duty: Modern Warfare 3,’ which achieved $400 million in sales within 24 hours, and about $1 billion after 16 days.”
Notably, Microsoft’s “Halo 4” sells exclusively for Xbox while “Call of Duty” is available on Xbox, PlayStation 3 and Nintendo’s upcoming Wii U. Also, the latest “Call of Duty” only got a score of 84 on the review service Metacritc compared to a 91 for “Halo 4.”
Activision Blizzard’s CEO Bobby Kotick says the new release was impressive even by Hollywood’s standards.
“With first day sales of over half a billion dollars worldwide, we believe ‘Call of Duty’ is the biggest entertainment launch of the year for the fourth year in a row,” Kotick says. “Life-to-date sales for the ‘Call of Duty’ franchise have exceeded worldwide theatrical box office receipts for ‘Harry Potter’ and ‘Star Wars,’ the two most successful movie franchises of all time.”

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