Activision Purchases ‘Candy Crush’ Developer for $5.9 Billion
November 3, 2015
King Digital is best known for its popular browser game “Candy Crush” and its mobile version “Candy Crush Saga.” The company, which went public in March 2014 at $22.50 a share, is being acquired by game giant Activision Blizzard, for $18 a share. While the game continues to generate profit for King, the developer has yet to launch another of the same magnitude. However, while “Candy Crush” generated $493 million during the last three months of 2013, it still earned $206 million in the last three months ending in June 2015. “The thing about creating a megahit game in the iPhone/Android era is that there’s no flywheel effect,” suggests Re/code. “A megahit gives you resources to market other games, which is nice. But no one has been able to prove that making one megahit lets you make other megahits.”
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