Adobe’s Firefly video is now in public beta as part of Firefly AI, now multi-modal with video, image and vector generation. Available for $10 for Firefly Standard or $30 for Firefly Pro, the Firefly app offers additional tiers for premium video and audio features, offering a degree of customization based on project needs. Adobe continues to position Firefly as “the only generative AI model that is IP-friendly and commercially safe,” offering the option of contractual IP indemnification to protect against infringement lawsuits “in the unlikely event of a claim involving a Firefly output.”

Firefly video currently offers text-to-video and image-to-video options, outputting at “1080p at 24 frames per second, up from the original 720p quality,” writes The Verge, noting that both prompting methods require “90 seconds or longer to generate clips at a maximum length of five seconds.”

That maximum length is a fraction of the 20-second duration available with OpenAI’s Sora, publicly released in December. “Adobe says it’s also working on both a faster, lower-resolution ‘ideation model’ and a 4K model, which are ‘coming soon,’” The Verge adds.

CNET points out that Firely video output does not include sound, which can be added separately using Adobe’s audio tools, including translation to over 20 languages. Firefly output can also be exported to Photoshop, Illustrator and Premiere Pro.

Firefly has its own Generate Video beta landing page and a tile on the redesigned Firefly web app. While both pricing plans offer unlimited image and vector features — including text-to-image, generative fill and more — the generative video and audio translation tools are priced using generative credits. The $10 Standard and $30 Pro fees are described as “early access pricing ending March 15” and include 2,000 or 7,000 generative credits per month, respectively.

Pricing also includes a la carte options. In a Meet Firefly AI blog post showcasing generative video, Adobe promises Firefly Pro will soon “provide even more audio and video capacity for high-volume creators and teams.”

The launch of Firefly video “comes as Adobe reports that its Firefly family of AI models has generated more than 18 billion assets globally since its initial release in March 2023,” VentureBeat reports, positing the “rapid adoption suggests strong demand for AI tools that creative professionals can confidently use in commercial work.”

Adobe says its generative models are trained exclusively on licensed content (including Adobe Stock) and material in the public domain. Adobe provides a 5-page legal FAQ for enterprise customers.