According to a new report by advertising network Chitika, Apple not only dominates the tablet market in terms of sales, but also in regards to usage.
The report indicates that 94 percent of ads are viewed on the iPad, outpacing the Web usage of its competitors by an impressive margin.
“For every 100 iPad impressions, Chitika is serving slightly more than one ad to a Samsung Galaxy and Asus Transformer Prime and under one ad to the Motorola Xoom, BlackBerry PlayBook and Kindle Fire,” reports AllThingsD. “The Nook Tablet share is even lower, though clearly both the Nook and Kindle are marketed less as Web browsing devices and more as media consumption tools.”
“It shows that not only are iPads outselling their rivals, but each one that is sold is also more heavily used, at least when it comes to Web surfing,” explains the article.
“Going forward the competition is going to be hard pressed to find a way to overthrow the seemingly omnipotent Apple,” adds Chitika. “Not only do they offer a great product, they have the undying devotion of their enthusiasts.”
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