Animated feature “Minions” — the upcoming prequel/spin-off to the popular “Despicable Me” franchise — is taking a new approach to marketing its summer release. Universal Pictures and Illumination Entertainment have partnered with Amazon in a first-of-its-kind deal to brand the retailer’s delivery boxes featuring characters from the film. The bright yellow boxes “help promote the movie not only by raising awareness about the brand itself, but by noting the date the movie arrives in theaters (July 10),” TechCrunch reports. “The boxes point also to a special Amazon URL. As it turns out, that website, amazon.com/minions, is a dedicated shopping site for all things ‘minions.’”