Amazon is taking on the likes of DeliveryHero, GrubHub and Seamless with its new Takeout & Delivery, the latest service available to those in search of a convenient way to order food from local restaurants. A live version of the service recently launched in Seattle and other cities are expected to be added soon. Amazon’s Takeout & Delivery allows users to charge food orders to their existing Amazon accounts. It follows the success of Amazon’s door-to-door grocery delivery service, Amazon Fresh.

Amazon has used the grocery service to help establish relationships with local businesses and merchants.

“Amazon has a bigger ambition to build out its local commerce services into a larger, physical extension of what it has built online,” suggests TechCrunch. “This includes what Reuters has described as local services marketplace that would rival Yelp, Thumbtack and Angie’s List.”

In conjunction with Amazon Spotlight and Fresh, the company is also rolling out a pay service to contend with Square and PayPal called Amazon Local Register. Local Register is a service that combines special hardware with a mobile app to record transactions.

“Which vertical might come next?” asks TechCrunch. “As we noted in June, it looks like it might be travel. Skift reported last month that the e-commerce behemoth would be launching a new travel portal called Amazon Travel, likely to go live around January 1. It will focus first on hotel bookings before expanding to other services like flights.”