Amazon Instant Video App Available for iPad: New Competition for Netflix?

By Karla Robinson
August 6, 2012

Amazon has released a promising Netflix challenger, bringing an Amazon Instant Video app to the iPad.
The app is available on iTunes for free — but as of now, there are no iPhone or iPod Touch versions.
“It has access to streaming Prime Instant Video for subscribers, as well as downloaded or streamed video on-demand,” Engadget reports. “Other key features include access to the Watchlist/queue, and automatic access to any shows subscribed to with a Season Pass the day after they air on TV.”
The post suggests that Amazon’s app could be bad news for Netflix: “The app runs smoothly, and while the video player itself gets just the bare bones iOS treatment, every other part of the app seems polished, including the Watchlist.”
“Add in the fact that you can watch things via subscription and seamlessly jump to fresher/premium content available for purchase or individual rental (with the notable caveat that you can’t actually browse the VOD content, or purchase or buy it from within the app itself) and there’s a serious competition going on,” notes Engadget.

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