- Amazon’s video store continues to expand to more platforms in an attempt to compete with giants like Hulu and Netflix.
- On Tuesday, it launched on the Xbox 360. It also launched on the PS3 in April. Both platforms now include “access to Amazon’s video on-demand and Prime all-you-can-eat subscription based streaming,” reports Engadget.
- “Unique to the Xbox 360 app is support for the console’s Kinect peripheral and its ability to recognize control by gesture or voice, plus a brand new feature for Amazon — a queue,” explains the post. “The Watchlist (for now only available on the Xbox 360, Kindle Fire and via the Web) lets customers preselect programming they’re interested in for easy access on the devices later, just like Netflix’s implementation, however Amazon’s VOD store means access to newer and higher profile content is just a click away.”
- “Our integration with Kinect for Xbox 360 lets customers play and search for videos with the wave of a hand or the sound of their voice, and our Whispersync technology allows customers to seamlessly switch between watching on their Kindle Fire and their Xbox 360 console, without losing their place,” explains Anthony Bay, Amazon.com vice president for video.
- According to the press release, Prime Instant Video customers have access to 17,000 movies and TV shows.
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