Amazon Looks Beyond Ecommerce: Expands Mobile Business Strategy
By emeadows
September 27, 2012
September 27, 2012
- Mobile commerce in the U.S. continues to grow, with Amazon leading the way. “But when it comes to mobile, Amazon’s ambitions are anything but limited to ecommerce,” reports Business Insider.
- Amazon’s mobile ambitions include tablet and smartphone sales, software sales, media sales and mobile ads.
- The company’s new Kindle Fire will compete with the Nexus and iPad mini while the Amazon Appstore continues to do well and will likely expand as more devices are released and apps are created for them.
- As the Kindle Fire continues to expand its user base, media sales are likely to climb as well, with growing sales of ebooks, MP3s, movies and TV shows.
- “Amazon continues to push forward with the makings of a smartphone platform… the beginnings of a platform strategy are coming together: a recent purchase of 3D mapping startup UpNext, last year’s acquisition of voice recognition software creator Yap, and the launch of a prepaid wireless service in Japan,” notes the article.
- And as many companies are struggling to figure out monetizing mobile ads, Amazon is likely to be at the forefront.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.