Amazon Promises Update Following Negative Reviews to Kindle Fire

By Karla Robinson
December 13, 2011

Amidst customer complaints and bad reviews, Amazon plans to unveil an over-the-air-update to the Kindle Fire and is also expected to produce an improved version of the device.
Some of the complaints include: no external volume control; the off switch is easily unintentionally hit; Web pages load slowly; there is no privacy for multiple users; and the touchscreen delays and can be difficult to operate for users “whose fingers are not as slender as toothpicks” one critic warns.
Some Fire consumers who bought the product based on faith in the company have expressed disappointment in reviews. Also, some unhappy customers recommend just spending the extra money on an iPad.
Amazon considers the Kindle crucial to its success as a virtual store and it is already at risk with current pricing that can lose as much as $20 on each $79 Fire. Although the negative feedback might spell doom for some companies, Forbes warns “it would be foolish to underestimate Amazon.”
If the company can make a well-liked, reliable product, Amazon’s low prices will ensure a decent market share. However, the company is hoping for a device that is more than an e-book reader, and an updated version may be needed to achieve this. One analyst noted there is nothing to do with the tablet “unless you’re planning on putting books, a lot of books, on it.”
One thing Amazon got right with the Fire: “Shopping on Amazon is a breeze,” reports The New York Times.

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