Amazon Seeks Kindle Exclusives with $6 Million Fund to Lure Authors

By Karla Robinson
December 12, 2011

Amazon has established a $6 million fund called KDP Select aimed at gaining 90-day book exclusives for Kindles from publishers and independent authors.
Digital Trends explains how it works: “$6 million is allocated each year and split into $500,000 per month. That $500,000 is awarded to publishers based entirely on how many purchases that author’s books generated during the month as compared to all books enrolled in the KDP Select exclusivity program. So, according to Amazon, if 100,000 books sell during a month and your book sells 1,500, you will earn $7,500 in additional royalties for the month.”
Authors who opt in will get “special tools” like the ability to offer their book for free, to better market their books on Amazon. Amazon says there will hopefully be more tools to come in the future.
The program may become less appealing as more authors join — especially popular authors — since the fixed $500,000 amount could potentially split more times. “The minute a really popular book joins that plan, all other participating members will see their royalties sliced by huge proportions,” suggests the post.

No Comments Yet