Amazon Studios has decided to get into the television market with its own original comedy and kids programming.
According to The Hollywood Reporter, starting this week “creative types will be able to upload their TV proposals, with the best projects to be distributed through Amazon Instant Video.”
This open source approach mirrors that of Silicon Valley, which has produced significant results over the years. “Amazon Studios director Roy Price suggests the goal is to democratize the process,” reports THR.
Amazon Studios has previously practiced this model with movies. “Since Amazon Studios’ late 2010 launch, more than 700 test movies and 7,000 scripts have been submitted; 15 movie projects are currently in development,” explains the article.
The TV initiative is being led by Joe Lewis, formerly of 20th Century Fox and Comedy Central, and Tara Sorensen, from National Geographic Kids. The studio plans to option one new project for development each month.
“If it chooses to produce the series, the creator will then receive a $55,000 fee, up to 5 percent of Amazon’s revenues from toy and t-shirt licensing and other royalties and bonuses,” notes THR.
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