Amazon Takes On Fiverr Freelancers Writing Fake Reviews

Amazon continues to combat the problem of fake customer reviews with a new lawsuit filed in Washington on Friday against more than 1,000 Fiverr.com freelancers who are offering to write phony product reviews for a fee. This spring, the e-commerce giant went after services that offered fake reviews. Now, after an investigation into Fiverr, the company is targeting individuals. “While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand,” states the complaint, posted on GeekWire. Amazon is not suing the Fiverr site, but the individuals that are offering the service.

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