Last week, Amazon rolled out its new Treasure Truck, which carries discounted products ranging from paddleboards to steaks. Consumers can order the items online and accept deliveries when the Treasure Truck is in their area. The idea is to attract shoppers with special deals available only for a short window and make deliveries as soon as possible. “Amazon’s mobile application will tell shoppers what’s on the truck each day and list pickup times and locations in Seattle, where the company is based,” notes Bloomberg. “While Amazon has daily deals and flash sales on its website and has experimented with temporary physical stores, the marketing stunt effectively merges them.”