Amazon is expanding its digital media R&D efforts with a new 47,000 square-foot facility in Central London.
The company is bringing together design and development teams from streaming rental firm LOVEFiLM and Pushbutton (which creates digital media interfaces for Amazon’s platforms) at its Digital Media Innovation Hub.
According to Amazon, the main goals for the Hub are “the creation of interactive digital services for TVs, game consoles, smartphones and PCs; the development of the digital media experience on Amazon websites around the world; and the building of services and APIs that power that digital media experience.”
SlashGear explains that digital media is the “cornerstone” of Amazon’s Kindle products that are “primarily intended to encourage users to buy or rent more content.”
“That same strategy is tipped to be at the heart of Amazon’s upcoming smartphone,” notes the post. “The handset would be Android-based but heavily reskinned, ousting Google’s own content stores in favor of Amazon’s own media and app distribution.”
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