American Express and Twitter Partner to Turn Tweets into Coupons

  • American Express is partnering with Twitter on a program that syncs with credit cards for automatic merchant discounts and coupons.
  • “The service is similar to one that American Express has with Facebook, letting consumers use their favorite social network to take advantage of special offers,” reports GigaOM.
  • Amex customers who sync their cards to their Twitter accounts can use a special hashtag to redeem coupons. “Users don’t have to actually clip a coupon or print anything out to take advantage of the service. They just have to send a tweet and the discount is stored for them,” explains the article.
  • Best Buy, McDonald’s, H&M, Whole Foods and TicketMaster are among the early participants.
  • The GigaOM post includes a video demo.

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