While Android has about 50 percent of the global handset market share, compared to less than 30 percent for Apple’s iOS, Web traffic for the two show a much different story.
Apple accounts for more than 60 percent of mobile Web traffic. Android has only 20 percent. Similarly, e-commerce sites report that most mobile buying comes from Apple devices.
Android users appear to be made up of a largely consumer mass market which is less interested in reading, using apps or buying. If true, the value of Android as a platform is less than its market share numbers suggest.
This may have long term consequences regarding which mobile development platform becomes dominant.
In a related Business Insider article, senior editor Jay Yarow suggests Android is suddenly in a great deal of trouble. He cites trends such as developers leaning toward iOS, the fact that Android has been an “utter disaster in the tablet space,” Verizon’s plans to back Windows Phones, and lack of interest in Android’s latest operating system Ice Cream Sandwich.
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