Apple Leads the Charge in Business PC Growth with Macs and iPads

By David Tobia
September 13, 2012

Businesses now invest more resources into individual computing, and particularly into Apple iPads, according to a report from Forrester Research.
Government and business computer purchases will grow only 1.7 percent over last year, according to Forrester’s estimates. Much of this growth comes from the purchase of iPads, expected to increase 76 percent in sales this year. This brings government and business iPad purchases to about $10 billion this year.
Forrester expects Mac sales to businesses to grow 9 percent while Windows products are expected to see a 3 percent drop over last year. Linux and Android tablets will rise 52 percent, estimates Forrester.
Forrester used surveys of I.T. managers to estimate Mac sales. Apple does not release corporate sales information, so it is difficult to verify the statistics.
One of the largest reasons for the Mac increase is the growing popularity of “bring your own device” policies. These types of policies often lead to Mac purchases, for which companies sometimes reimburse employees.
Forrester’s grim outlook for Microsoft assumes the upcoming release of Windows 8 and Surface Tablets will not create a great stir in the corporate world. “I think it will have a positive impact, but it just won’t be a great positive impact,” explained Forrester analyst Andrew Bartels.

No Comments Yet