Apple Newsstand Leads to Surge in Digital Publication Subs and Sales
By Rob Scott
October 31, 2011
October 31, 2011
- Condé Nast reports a 268 percent increase in digital subscriptions for nine of its titles since joining Apple’s Newsstand two weeks ago.
- Publisher of “The New Yorker,” “Vanity Fair” and “Wired” has seen a tenfold increase in digital subscriptions and single-copy sales across all platforms since September 2010.
- “If other publishers are seeing the kinds of lift that Condé Nast is… it represents an initial validation of the demand for a separate area for periodicals, away from games like Angry Birds or social media apps like Instagram and Foursquare,” suggests paidContent.
- However, while digital sales surge (Next Issue Media projects aggregate revenue of $3 billion by 2014), ad sales are reportedly slow to follow, which means publishers will need to carefully evaluate how to leverage the new consumer purchase activity on tablets.
Topics: Apple, Apple Newsstand, Conde Nast, Magazine, Mobile, Newsstand, Next Issue Media, Publishing, Tablet, Vanity Fair, Wired
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