Apple to Overhaul iTunes: Improved iCloud Integration and Sharing Features

By David Tobia
June 29, 2012

Apple plans to completely overhaul its iTunes music service by the end of the year, reports Bloomberg. The changes will include closer integration for iCloud file storage and better sharing features.
“With an increasing amount of content available on the store, the overhaul is intended to improve how people manage all their files,” notes the article. “That includes changes to how users find new material and how they access what they already own on different Apple devices.”
Critical to Apple’s success, iTunes — which offers more than 28 million songs, 45,000 movies, and 650,000 apps — accounted for $1.9 billion of the company’s revenue last quarter.
“One of the main ways Apple will attempt to improve discovery is by making it easier for people to share songs, a popular feature of Spotify Ltd.’s music-subscription service,” explains the article. “Apple has been negotiating with major record labels for rights that would let a user listen to a song sent to them from a friend for free, one person said.”
The company also announced tighter integration of Facebook and Twitter in iTunes, to encourage additional sharing.

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