Apple to Use In-Cell Touch Display Technology to Keep iPhone 5 Thin

  • Apple’s upcoming iPhone 5 will feature in-cell touch display technology to reduce thickness, reports the Wall Street Journal.
  • The emphasis on keeping the iPhone thin suggests Apple does in fact plan to increase the phone’s screen size, as has been rumored for months.
  • Current iPhone models use a layered structure of LCD, capacitive sensors and glass. But Sharp and Japan Display are making LCD displays that feature built-in touch technology.
  • This technology will allow Apple to eliminate layers in the phone and keep the device sleek and thin. It will also allow the company to simplify the supply chain and potentially reduce costs by no longer acquiring touch panels and LCD panels from different suppliers.
  • “The technology integrates touch sensors into the LCD, making it unnecessary to have a separate touch-screen layer,” explains WSJ. “The absence of the layer, usually about half-a-millimeter thick, not only makes the whole screen thinner, but improves the quality of displayed images, said DisplaySearch analyst Hiroshi Hayase.”
  • The in-cell touch display technology should be crucial to Apple regarding its ongoing competition with Samsung in the smartphone market. Samsung has been touting its organic light-emitting displays as a distinction from other phones. The company’s “Galaxy S III comes with a 4.8-inch OLED screen and is thinner than the current iPhone,” notes WSJ.
  • The new iPhone is expected to be available sometime this fall.

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