Apple will host its first live stream tonight on Apple TV, featuring a free live performance from Paul McCartney promoting his new “Kisses on the Bottom” album.
Could this be a preview for how Apple plans to challenge traditional TV on the Web?
“The company ‘announced’ via a banner on iTunes that the stream would take place at 7pm PST on February 9 both on iTunes (for Mac and PC) as well as the Apple TV — the first livestream of its kind for Apple’s set-top box,” reports Ars Technica. “This isn’t the first time Apple has streamed live (usually music-related) content via iTunes, but it will be the highest-profile and the first available to Apple TV users.”
Ars Technica suggests Apple will be watching its viewer numbers as this event may serve as a test for the company possibly challenging traditional TV delivery methods.
“There has been buzz that Apple might try to launch its own TV subscription service, while others believe Apple is more likely to begin allowing third-parties to create ‘apps’ for the Apple TV that will let them stream their own live content with ads,” according to the post.
Apple will host its first live stream tonight on Apple TV, featuring a free live performance from Paul McCartney promoting his new “Kisses on the Bottom” album.
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