The announcement accompanied a demo of the Transformer, which utilizes the Android Ice Cream Sandwich OS. Pro gamer Jonathan Wendell took to the stage to show how smoothly the device runs even when operating the most resource-demanding new games.
Asus also used the occasion to announce the release of a new 7-inch tablet powered by the Tegra 3 that is capable of keeping up with the Transformer Prime, priced at only $249.
The announcement may impact devices like the Kindle Fire by providing superior computing power and functionality at a comparable price.
Microsoft was also on hand to demonstrate Windows 8 on a Tegra 3 device and detail how the new OS is being carefully crafted to take advantage of Tegra 3’s quad-core technology to deliver full screen immersive applications.
NVIDIA also announced that the Tegra 3 will be incorporated into the Lamborghini Aventador and two of the processors will be used in the new Tesla Model S (one to run the virtual console and the other to power its infotainment system).
NVIDIA announced Monday at CES that its Tegra 3 processor will see its first action powering the Asus Transformer Prime, as the device is officially available for release.
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