Asus Transformer: Will Consumers Show Interest in an 18-inch Tablet?

  • Asus unveiled the 18-inch Transformer AiO tablet at Computex last week. For many, the device may seem heavy and awkward next to popular tablets such as the 9.7-inch iPad.
  • “However, it also showcases what an ideal Windows 8 product might look like, and this product has an interesting twist: In tablet mode, it acts as an Android tablet,” notes Rob Enderle for Digital Trends. “Now, getting Windows and Android to play nice is likely a losing game, but what if this product instead ran Windows 8 and Windows RT (the ARM version of Windows 8)? Then it actually could be very interesting.”
  • “The Asus Transformer AiO is designed to boot two operating systems, and appears to shift from Windows 8 to Android when you pick up the display and turn it into a tablet,” adds Enderle. “If you were to replace Android with Windows RT, it would then switch from Windows 8 x86 to Windows RT, giving you a dedicated tablet experience in tablet mode and a PC experience when it is in its docking platform.”
  • Enderle also comments that the screen size may not be such a bad idea, since it falls between current tablet and desktop PCs — and may open up new possibilities for the use of tablets, especially if Asus considered replacing Android with Windows RT.
  • “Like most of you, I doubt this will happen,” he writes. “But were it to have the right backing, the right software, and the right user experience, bigger could be better. Asus, which is a rapidly rising star, could surprise the market.”

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