Ambient Companion: Mobile App Combines Discovery with Location-Sharing

  • Seattle start-up A.R.O. has developed a new mobile companion that tracks your location 24/7 and reveals places you might like. The app focuses on three components: location-tracking, recommendations and gamification.
  • “You can think of Saga as Siri’s little sister, perhaps. Instead of asking it questions or giving the app simple tasks (what’s the weather, add meeting calendar, e.g.), Saga is there, quietly tracking your behavior, your location and learning about your preferences, in order to make smarter recommendations about what you should do next,” explains TechCrunch.
  • The post describes Saga as a combination of ambient location-sharing (similar to Highlight, Sonar, Banjo, INTRO) and local discovery and recommendation app Foursquare.
  • “However, unlike Foursquare, which still relies on the manual check-in to record your location, Saga will automatically locate you — and you don’t have to open the app for this to happen,” notes the post. “But if you do open the app while at a venue, Saga will tell you things like how long you’ve been there, how many times you’ve visited and it will even guess at what you’re doing, which you can correct when wrong.”
  • Saga can also provide users with a history of activity over time (day, week, month) including locations, distances traveled, most commonly visited places and more.
  • Recommendations go beyond Foursqaure’s offerings, explains TechCrunch: “For example, Saga could learn your commute and warn you about traffic. It could remind you that it’s been three weeks since you took your dog to the dog park. It could recommend a whole day’s activity based on a theme.”
Is this too much information being collected?

Facebook Pushing Mobile-First Strategy: All Products Now Mobile-Native

  • Facebook’s number one priority is taking over the mobile space with advertisements.
  • “Over the last month, Facebook has been stressing its mobile-first strategy in meetings with advertisers and agencies,” reports Adweek. “With 488 million monthly active users on mobile in the first quarter, it presents a solid revenue stream to Facebook.”
  • Advertisers are seeing a great response with test runs of Facebook’s mobile advertisements.
  • Marketers had been wanting to run ads within the News Feed, so “it’s not surprising that initial reports are showing that ads are performing so well,” according to David Berkowitz, VP of emerging media at 360i.
  • “I’m very curious to see how much they dive into mobile in detail and what they’re going to break out, not just impressions but performance and how well those match up with other reports that have been out there,” he adds. “In general, marketers are looking for more justification for their ad spending.”
  • Will the new influx of advertisements on Facebook’s mobile app result in a decline in mobile app users?