The Academy Color Encoding System (ACES), first introduced in late 2014, has made increasing inroads in the film industry. Academy of Motion Picture Arts & Sciences (AMPAS) Science and Technology Council managing director Andy Maltz said at least three of this year’s Academy Awards nominees in the Best Picture and Best VFX categories used ACES; SMPTE also has created seven standards related to the use of ACES. According to AMPAS’ ACES project chair Annie Chang, the group released ACES 1.1 this last year. Continue reading HPA Tech Retreat: Academy Color Encoding System Update

Western Digital global head of M&E/telco strategy Erik Weaver led a discussion among three other experts about where the media and entertainment industry is today with its slow-burn adoption of the cloud in production and post. Avid chief technology officer Tim Claman; Google Cloud global lead, entertainment industry solutions, Buzz Hays; and Microsoft global technology strategist Marco Rota described their perspectives and activities related to the various ways that media and entertainment companies have embraced the cloud. Continue reading HPA Tech Retreat: Ways That M&E Is Embracing the Cloud

The Content Delivery & Security Association (CDSA), in collaboration with the Motion Picture Association of America (MPAA), are responding to next-gen threats with the Trusted Partner Network (TPN), “a voluntary process by which vendors can assess the security preparedness of their facilities, staffs and workflows against industry best practices.” CDSA executive director Guy Finley, who is also MESA president, and CDSA chairman of the board Ben Stanbury, Amazon’s chief security officer, described TPN at the HPA Tech Retreat. Continue reading HPA Tech Retreat: CDSA Promotes Trusted Partner Network

That’s what ROAM Consulting president Pete Putman asked in his HPA Tech Retreat discussion of the apparently out-of-nowhere rise of 8K. But the presentation’s title — “8K: Whoa! How’d We Get There So Quickly?” — was actually misdirection, as Putman showed in great detail how the development, research and plans for 8K go as far back as the 1990s. His advice for those considering a 4K television is that they won’t have to wait long to buy an affordable 8K one. (Although many in the audience preferred the purchase of a 4K TV with HDR.) “CES 2019 was full of 8K TV models,” he noted. Continue reading HPA Tech Retreat: How Did 8K Media Get Here So Quickly?

During this week’s HPA Tech Retreat, BBC production standard lead Andy Quested reported on Digital Out-of-Home (DOOH) screens, which are enjoying a robust 10 percent year-on-year growth. In 2018, these screens were estimated to have a 40 percent reach in the U.S., with an 11 to 18 percent reach worldwide. These advertising billboards play digital video, often mixed with artificial intelligence, interactivity and other new technology tricks, and are now responsible for a 50 percent share of the U.K.’s out-of-home ad dollars. Continue reading HPA Tech Retreat: Advance of Digital Out-of-Home Screens

Sony Pictures chief technology officer Don Eklund presented a look at HDR bias light analysis. Put plainly, the colorist grades the content in a dark room, with the light behind the screen rated at between 5 and 10 nits. But the average viewer watches that same content in a room with windows and lights. “We have a fundamental problem everyone here has experienced, with light leaking in the room through drapes,” said Eklund. “It crushes the blacks and offers colors that were not intended when the images were graded.” Continue reading HPA Tech Retreat: A Look at HDR & the Ambient Light Issue

In what has been an annual presentation at the HPA Tech Retreat, Thompson Coburn attorney Jim Burger delivered his update of legislation and litigation from the nation’s capital. His take on “administrative-legislative developments in copyright” was summed up by a slide of stars and the sounds of crickets, reflecting the government shutdown. Burger first briefly defined copyright as “an original expression in a fixed tangible medium,” and described the four-factor test that defines non-exclusivity. Continue reading HPA Tech Retreat: Jim Burger Presents Washington Update

What if you could restore a film — at 12 million frames per second — in two weeks? That’s a case study that Video Gorillas chief executive Jason Brahms described in detail at the HPA Tech Retreat, capping off how his company has spent the last ten years developing tools enabled by artificial intelligence. In 2007, Brahms, who was with Sony Pictures Imageworks, first met a developer pitching his facial recognition software. “I asked him if he had software that could compare different movie cuts and find differences between them,” he recalled. Continue reading HPA Tech Retreat: In Pursuit of AI-Powered Film Restoration

In a Wednesday morning session at the HPA Tech Retreat in Palm Desert, Netflix’s Rohit Puri, engineering manager of the Cloud Media Systems team took attendees on a tour of the Netflix Media Database. The Netflix service experience, he explained, is made up of a seamless user interface, personalized content recommendation, efficient media streaming and curated content catalog. Other assets that “go a long way in helping users find content,” added Puri, include promotional artwork and video. Continue reading HPA Tech Retreat: Take a Tour of the Netflix Media Database

At the HPA Tech Retreat in Palm Desert this week, Sony chief technology officer Don Eklund described how Sony has been using artificial intelligence as a toolset to create applications specific to its needs. “I was aware of AI but didn’t pay attention,” he said. “It’s now become pervasive.” He brought together three companies — Adobe, Rival Theory and Video Gorillas — that are researching and developing AI-enabled solutions over many years. Some of these tools are commercially available or will be soon. Continue reading Firms Highlight Real World AI Solutions at HPA Tech Retreat

According to sources, Amazon executives are rethinking the decision to build a New York City campus, which would create 25,000 jobs in Long Island City and $2.5 billion in investment. That’s heated up the conflict between government officials who support the project and local officials who have been vocally opposed to giving the company tax incentives worth billions. Should Amazon abandon its plan, it would also be a dramatic upset of its very public search for a second headquarters over a year’s time. Continue reading Amazon Faces Opposition to its Planned New York Campus

On February 2, electronic dance producer Marshmello performed a 10-minute concert — as a digital avatar — to gamers playing the popular game “Fortnite.” The runaway success of this unusual mix highlights how games can not only gather millions of players, but also become a stage for a variety of entertainment. Marshmello’s representatives stated that the concert “attracted millions of viewers.” In June, Marshmello participated in an Epic Games’ “Fortnite” tournament, teamed with Tyler “Ninja” Blevins, a celebrity gamer. Continue reading Electronic Dance DJ Marshmello Performs ‘Fortnite’ Concert

Cinematographer Curtis Clark, ASC was presented with the John A. Bonner Award at the Academy of Motion Picture Arts & Science’s annual Scientific and Technical Awards ceremony on February 9. The award, which began in 1977 and is not awarded every year, acknowledges Clark’s “dedicated work in helping to shape the future of motion-picture technology and educate the industry at large.” Sixteen years ago, Curtis founded the ASC Motion Imaging Technology Council (MITC), which he continues to lead. Continue reading DP Curtis Clark Awarded Academy Sci-Tech’s Bonner Medal

On February 9, the Academy of Motion Picture Arts and Sciences presented Scientific and Engineering Awards to the teams behind Adobe’s After Effects and Photoshop. David Simons, Daniel Wilk, James Acquavella, Michael Natkin and David M. Cotter accepted the award for After Effects for motion graphics. Thomas Knoll and John Knoll accepted the award for the original architecture, design and development of Photoshop, and Mark Hamburg for its continued development and engineering. Both tools are a mainstay in the film and television industry. Continue reading Photoshop and After Effects Honored with Sci-Tech Awards

Facebook is increasing its efforts to boost content on Facebook Watch, promising content creators they can connect with communities and make serious money via ads. Even though Facebook is behind powerhouse YouTube, the company has also staked out an impressive presence at the first VidCon London, running February 14-17, and is holding an invitation-only Facebook Creator Day in London just prior to that. Self-help guru Jay Shetty, who has 20+ million Facebook followers, is the platform’s face at the event. Continue reading Facebook Watch Courts Content Creators at VidCon London