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Debra KaufmanFebruary 27, 2018
Qualcomm just revealed the results of tests it ran in Frankfurt and San Francisco to determine real-world speeds of 5G networks. The tests took geography, user demands, and various devices with different levels of LTE/5G connectivity to simulate real-world conditions. The tests were also focused on 5G NR (New Radio) networks, built in tandem with existing 4G LTE networks, that could launch as early as next year. Presented at the Mobile World Congress, Qualcomm results show that just how fast the new networks will be. Continue reading Qualcomm Reveals 5G Test Results, First Networks to Debut
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Debra KaufmanFebruary 27, 2018
IMDb, the Internet Movie Database owned by Amazon has teamed up with Paramount Network (formerly Spike TV) to launch its first Alexa skill. The Flash Briefing is a customizable news alert that gathers information from several online sources; the “What’s on TV” Flash will also list the airtime and network information of the day’s top five trending TV shows, as rated by IMDb page views. The user activates the briefing by saying, “Alexa, what’s my Flash Briefing?” Amazon banned ads in Alexa skills except for Flash Briefings and within music. Continue reading IMDb and Paramount Network Introduce Alexa Flash Briefing
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Debra KaufmanFebruary 26, 2018
ACES (the Academy Color Encoding System), which makes certain that the color decisions made early on in production are preserved through to the finished master, has evolved since it first launched in December 2014. At the HPA Tech Retreat, NBCUniversal vice president of creative technologies Annie Chang reported that, in 2015, 15 titles were done in ACES, compared to today’s 49+ titles. “We’ve seen the growth not just in feature and episodic, but in the gaming community and corporate clients like IKEA,” she added. Continue reading HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext
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Debra KaufmanFebruary 26, 2018
With the Academy Color Encoding System (ACES), filmmakers have been assured that the color decisions on set are carried through production and post, all the way to archives. But there’s a missing piece: the TV sets, mobile phones and other devices that display what consumers use to watch it. During a panel at the HPA Tech Retreat, led by the International Cinematographers Guild advanced production technology specialist Michael Chambliss, several industry figures discussed how to make sure that consumers see the images as intended. Continue reading HPA 2018: Efforts to Ensure That TVs Display Creative Intent
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Debra KaufmanFebruary 26, 2018
T-Commerce, which allows consumers to buy items they see on TV shows directly from their set, is not new. Predicted since the 1980s, it’s appeared as Enhanced TV, T-Commerce and Shopification. The idea that a viewer could simply click on a sweater worn by her favorite sitcom character and purchase it is heady, but the difficulty of making items clickable frame-by-frame was (and is) a massive stumbling block. At the HPA Tech Retreat, RealNetworks described its T-Commerce solution, powered by computer vision. Continue reading HPA 2018: Real Networks Explores the Future of T-Commerce
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Debra KaufmanFebruary 23, 2018
In the ongoing journey to integrate high dynamic range (HDR) into U.S. movie theaters and homes, a panel at this week’s HPA Tech Retreat in Palm Desert, California explored the topic from several angles. Everyone knows that HDR is much more than a single format: HDR10, HDR10+, Dolby Vision, HLG (hybrid log gamma) all compete in the marketplace. But Pat Griffis, Dolby Laboratories vice president technology in the office of the CTO and a SMPTE fellow, wanted to clarify the basic definition of HDR as more accurately seen as color volume. Continue reading HPA 2018: Panel Discusses Hurdles to Mass Adoption of HDR
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Debra KaufmanFebruary 23, 2018
At the HPA Tech Retreat, RealD senior scientist Tony Davis and cinematographer Bill Bennett, ASC shot and mastered imagery in a variety of high frame rates. One of the chief challenges, said Bennett, is achieving a result with a cinematic aesthetic. “As we move towards HDR displays, we’ve discovered that high contrast images tend to judder as they move across the screen,” said Bennett. The two proposed a solution whereby images are acquired at a very high frame rate, but then adjusted in post. Continue reading HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post
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Debra KaufmanFebruary 23, 2018
Film, and later, digital projectors have been the standard form of displaying movies since the art form’s beginning. But now, says veteran engineering executive in advanced imaging and sound Pete Ludé, so-called direct view cinema displays are poised to displace them. In an afternoon of HPA Tech Retreat sessions looking at new display technologies, Ludé drilled down into the use of emissive displays using millions of RGB LEDs. These giant displays, he said, offer tremendous dynamic range and beautiful pictures in moderate ambient light. Continue reading HPA 2018: Direct View Cinema Displays to Displace Projectors
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Debra KaufmanFebruary 22, 2018
In his annual HPA Tech Retreat address covering all the events in Washington, DC related to copyright law and other entertainment-related issues, Thompson Coburn attorney Jim Burger gave a tutorial on copyright basics he dubbed Copyright 101, and provided an overview on some of the issues related to the Library of Congress and the Music Modernization Act. But the majority of his focus was on the brouhaha over net neutrality and its recent repeal by the Republican-dominated (and chaired) FCC. Continue reading HPA 2018: Washington Update on the Future of Net Neutrality
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Debra KaufmanFebruary 22, 2018
IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online
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Debra KaufmanFebruary 22, 2018
At the HPA Tech Retreat Wednesday breakfast roundtables, program director Yves Bergquist led a discussion on the work he is doing at ETC on storytelling and artificial intelligence. “We’re doing a lot of research around how to create a more semantic understanding of narrative structures and create a machine-readable understanding of storytelling,” he explained. HPA Tech Retreat regular Jim Burger, an attorney who sat at the table, engaged in a conversation with Bergquist about the copyright infringement potential of AI and storytelling. Continue reading HPA 2018: Imagining the Future of AI and Storytelling in Media
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Debra KaufmanFebruary 21, 2018
At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR
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Debra KaufmanFebruary 21, 2018
For this year’s Super Bowl, The Mill in London produced 25 commercials, relying heavily on the cloud. “There’s no way we could have gotten that done without a burst of rendering in the cloud,” said The Mill group technical director Roy Trosh. “When we know we have a vendor bulge, we used to bring a [server] supplier and it took three days to get ready to render. This time it took 15 minutes.” At this week’s HPA Tech Retreat, manufacturers and users described how the industry has evolved with regard to cloud production and post. Continue reading HPA 2018: Update on Tools, Production and Post in the Cloud
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Debra KaufmanFebruary 21, 2018
Congress is considering federal rules for cryptocurrency to impose a federal oversight that has thus far been lacking. In the Senate and the House, both Democrats and Republicans — even free-market conservative Republicans — are addressing the risks highlighted by recent events involving fraud and hacking. All parties see the potential risk to the U.S. economy posed by speculative trading of the various popular virtual currencies. Lawmakers propose that the Securities and Exchange Commission lead the issues. Continue reading Bipartisan Support in Congress for Cryptocurrency Regulation
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Debra KaufmanFebruary 20, 2018
The latest project out of Google Brain, the company’s machine learning research lab, has been using AI software to write Wikipedia-style articles by summarizing information on the Internet. But it’s not easy to condense social media, blogs, articles, memes and other digital information into salient articles, and the project’s results have been mixed. The team, in a paper just accepted at the International Conference on Learning Representations (ICLR), describes how difficult it has been. Continue reading Google Brain Leverages AI to Generate Wikipedia-Like Articles