Facebook Eyes Success with Mobile Ads and Focus on Video

In its Q4 earnings report, Facebook revealed that sales rose 51 percent to $8.81 billion, above the $8.51 billion average analyst prediction. The bump in revenue is largely attributed to advertising on mobile phones. Also, within the space of a year, monthly active Facebook users increased 17 percent to 1.86 billion people, with 1.23 billion checking daily and 1.74 billion accessing the social network via their smartphones. Facebook has now cemented its No. 2 position in the mobile advertising market behind Google. The company is also making a major move into video content. Continue reading Facebook Eyes Success with Mobile Ads and Focus on Video

Slack’s Workplace Messaging App Targets Large Companies

Slack Technologies, launched in 2014, just introduced a new version of its workplace-centric messaging app, with the goal of gaining large corporate contracts. The new Slack Enterprise Grid is built to handle the group messaging needs of very large companies, with thousands or more employees, and includes security tools and regulatory compliance required for such companies’ IT departments to sign off. The original group messaging app is already in play at a few big companies, including Electronic Arts and Samsung Electronics. Continue reading Slack’s Workplace Messaging App Targets Large Companies

California DMV’s Report on Self-Driving Cars Shows Progress

The California Department of Motor Vehicles released its annual report from the 11 companies with state permits to test autonomous vehicles as of end of 2015, and they have all made rapid progress. The report, which covers December 2015 to November 2016, recounts how many times humans had to take over driving tasks. Google and General Motors in particular have excelled, with cars that can drive hundreds of miles at a stretch without a hitch. Nissan has gone from needing intervention every 14 miles — to assistance needed after 247 miles. Continue reading California DMV’s Report on Self-Driving Cars Shows Progress

Facebook Working on Video App, Licensing TV-Quality Content

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Apple Notes iPhone Sales Increase, Looks to Expand Services

After three consecutive quarters of falling revenue, Apple is now experiencing strong demand for its iPhone 7, with a record number of iPhone shipments for the quarter ending December 2016. Despite that good news, the iPhone 7 failed to deliver the double-digit increase in sales that previous new iPhone models typically did in the first quarter after their debut. The iPhones, accounting for two-thirds of the company’s sales, pushed revenue up 3 percent to a record $78.4 billion. Apple’s service business is also booming. Continue reading Apple Notes iPhone Sales Increase, Looks to Expand Services

SoundHound Raises $75M to Advance AI Speech Recognition

Twelve-year old audio recognition company SoundHound just raised $75 million to build its speech recognition AI-based platform, Houndify, betting that voice will become the dominant form of interaction with Internet-connected devices. Although large companies like Apple, Baidu and Microsoft dominate the space, SoundHound has built its own AI technology to identify audio. In contrast to these other companies, SoundHound also plans to offer its voice AI tools to other device manufacturers. Continue reading SoundHound Raises $75M to Advance AI Speech Recognition

Snapchat Teams with Disney, NBC, Turner on Original Content

Snapchat, whose parent company Snap Inc. is slated for a $25 billion IPO in March, is now financing original, short shows from Disney’s ABC, NBCUniversal and Turner networks. It’s a strategy to keep Snapchat’s 150 million daily users — 60 percent of whom are aged 13 to 34, says comScore — engaged. Prior to the release of professionally created content, Snapchat users consumed their own Stories and, since its January 2015 launch, Snapchat Discover’s original content from Cosmopolitan, People and BuzzFeed, among other publishers. Continue reading Snapchat Teams with Disney, NBC, Turner on Original Content

Hyper-Targeted Ads of the Future to Rely on TV, Social Media

In the not-so-distant future of advertising, Hollywood, armed with big data, will be able to create precision-targeted ads that will compete with today’s dominant advertisers, social networks. Today, many advertisers are finding that relying on the most popular platforms might not actually give them the reach they want for their ads. Facebook has admitted more than once that it has mistakenly inflated all kinds of ad metrics, from how much time users spend watching video clips to time spent reading articles. Continue reading Hyper-Targeted Ads of the Future to Rely on TV, Social Media

Social Campaign to Delete the Uber App Works in Lyft’s Favor

A viral campaign over the weekend to #DeleteUber took place in response to Uber’s actions or perceived actions surrounding President Trump’s immigration ban. Although Uber vowed to compensate drivers stranded overseas and set up a $3 million legal fund for those drivers, users weren’t appeased and the Internet was abuzz with thousands of photos of people deleting the Uber app from their phones. As a result, on January 29 Lyft had more downloads than Uber on iOS for the first time ever, according to App Annie. Continue reading Social Campaign to Delete the Uber App Works in Lyft’s Favor

Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Although streaming video has become increasingly popular, the Super Bowl still draws most fans to an over-the-air broadcast. That’s been true in the past and is still true for 2017, for what is expected to be the biggest TV event of 2017. Despite streaming options for the Super Bowl, on February 5, only 16 percent of U.S. viewers will watch the New England Patriots play the Atlanta Falcons this way, according to a survey commissioned by advertising company MGID. Those fans that wish to stream the game can access it through Fox Sports. Continue reading Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Waymo Shifts Gears to Become a Supplier, GM Releases SDK

Alphabet has recalibrated its strategy with autonomous vehicle division Waymo. After spinning it off into a separate company, Alphabet is now focusing on Waymo’s ability to provide a complete hardware/software technological platform to manufacturers making self-driving cars. This new goal is in line with company CFO Ruth Porat’s directive that its moonshot initiatives actually meet specific financial targets. By doing so, Waymo becomes a direct competitor with companies such as Mobileye and Delphi. Continue reading Waymo Shifts Gears to Become a Supplier, GM Releases SDK

FaceApp Uses Neural Networks to Alter Age, Gender in Photos

FaceApp relies on neural networks to paste a smile on a person’s photo or change his gender or age. The iOS app doesn’t always work reliably; if the person’s face is large, has a beard or isn’t looking straight at the camera, for example, the results can be unconvincing. Switching genders can produce convincing results, but can only be accessed in “collage” mode, for a very small image. But FaceApp, similar to the Prisma app that uses artificial intelligence to make selfies look like famous paintings, proves that AI is making it easier to manipulate photographs. Continue reading FaceApp Uses Neural Networks to Alter Age, Gender in Photos

Alphabet: Search is Strong, Future Bets on YouTube, Pixel, IoT

Alphabet’s Q4 revenue increased almost three times faster than profit, leading the tech titan to look for new growth areas. The company says that a one-time tax adjustment accounted for the missed Wall Street expectation. Google’s largest global advertising business and the very popular YouTube account for most of the revenue, but Alphabet is looking to mobile search, YouTube and automated ad buying as newer forms of advertising; its new smartphone Pixel and digital assistant-powered Google Home also show promise. Continue reading Alphabet: Search is Strong, Future Bets on YouTube, Pixel, IoT

With Gains in Cloud Computing, Microsoft Achieves No. 2 Spot

In fiscal Q2, Microsoft posted gains for its Intelligent Cloud segment, which includes Azure, showing an uptick of 8 percent — or 10 percent accounting for currency fluctuations — to $6.9 billion. Azure revenue has increased 93 percent, more than doubling from the same period a year ago. Microsoft is now firmly in second place, behind Amazon, in cloud computing. Microsoft also enjoyed a 5 percent increase in revenue from licensing Windows software to PC manufacturers and another 5 percent uptick from corporate agreements. Continue reading With Gains in Cloud Computing, Microsoft Achieves No. 2 Spot

Facebook Pushes Longer Video, Offers Snapchat-Like Feature

Facebook has decided it wants longer videos, and will reward videographers who create them. That’s quite a turnabout for the company that counts three seconds as a “view,” and the many publishers reporting that few viewers watch their videos to completion. Facebook still plans to count three seconds as a view, but is changing its News Feed algorithm to favor longer videos, especially those that keep viewers watching. With the new algorithm, the longer a video holds its audience, the more Facebook will promote it. The social network is also adding a feature similar to Snapchat Stories. Continue reading Facebook Pushes Longer Video, Offers Snapchat-Like Feature