Cereal company Post created its first virtual reality content: a 30-second pre-roll spot for Fruity Pebbles’ “Yabba Dabba Doo” campaign that will run on multiplatform apps VirtualSky and StartApp. Rather than place the viewer in an environment to explore, the Pebbles spot is a carefully guided, organized experience. It’s still quite immersive, with 360 visuals that spray the viewer with water guns among other activities that include dodgeball, painting a mural and jamming with a garage band. Continue reading Post Cereal Gets Immersive with New Fruity Pebbles VR Spot

Next month, Snapchat will introduce Memories, a new feature designed to let users save favorite photos and videos, re-edit them by adding filters and text and then re-share the latest versions. Included is a search function that lets the user search Memories by date, location or keywords. Prior to Memories, a Snapchat user could save a photo or video by downloading it to her smartphone, but couldn’t view it in the app or share it. Memories still does not allow a Snapchat user to save a photo/video sent by someone else. Continue reading Snapchat to Debut Memories to Save, Tweak, Re-Share Snaps

San Francisco-based Pinterest plans to unveil an image-discovery app aimed at jumpstarting a new kind of consumer shopping. The user points his smartphone camera at anything, taps dots over the object for recommendations of similar items, and the app searches 75 billion images for a visual match. Currently, Pinterest, valued at $11 billion, makes its revenue from advertising. With the image-discovery app, Pinterest could transform the company by encouraging consumers to embrace mobile shopping. Continue reading Pinterest Develops Image-Discovery App for Mobile Shopping

Brooklyn-based startup MikMak is launching a shopping network that combines comedic 30-second “minimercials” and the ability to click and buy products. Founder/chief executive Rachel Tipograph notes that, while infomercials may have a bad reputation, the idea simply needs to be remade for the modern era. The network’s diverse cast of quirky hosts are improv comedians who promote oddball products, including an inflatable strawberry-doughnut pool raft and a waterproof Bluetooth shower speaker. Continue reading MikMak Combines Comedy and Sales with E-Shopping Videos

Comcast just announced that it will allow Netflix to stream videos onto its X1 platform. According to a statement, both companies say they still have “much work to do” before they will be able to rollout the new service to consumers before the end of the year. Sources say that the deal will ultimately be similar to those that Netflix has created with smaller cable services across the country. In those arrangements, the Netflix app is seen on the platform, making it easier for users to sign in and access it. Continue reading Comcast, Netflix Ink Deal to Stream Videos on X1 Set-Top Box

Netflix indicated recently that it is considering offering its subscribers the ability to download content and watch it offline. But, in an era in which Wi-Fi and 4G are everywhere, the question is: Is it necessary? How many subscribers think they would actually download content? And, if so, when do subscribers think they would watch downloaded videos? Since its 2007 introduction, Netflix has streamed videos (and mailed physical DVDs), an unchanged paradigm that has served it and its subscribers well. Continue reading Survey Shows Netflix Subscribers Want Ability to View Offline

Twitter is live-streaming tennis tournament Wimbledon, finally giving viewers the chance to see what live-streamed sports look like on the platform. The company earlier this year paid NFL $10 million for the rights to stream some Thursday Night Football games but, up until now, no one had any idea what that would actually look like. Beginning on Wednesday, Wimbledon’s official Twitter account began tweeting the live feed, with the video stream at the top of a “Live” page, with scrollable tweets listed below. Continue reading Twitter Tests Live-Streaming Sports with Wimbledon Coverage

HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups

Amazon unveiled two new Android smartphones for its Prime members, the BLU Products R1 HD and 4th generation Lenovo Moto G. Both phones, dubbed Prime Exclusives, are subsidized by Amazon ads: the R1 HD starts at $50 unlocked, $100 and up without the discount; the Moto G starts at $150 unlocked, $200 and up without the discount. With the discount, the Prime Exclusive phones include Amazon apps, services and ads, the latter appearing on the lock screen. The user has to forego the discount to get rid of the ads. Continue reading Amazon Debuts Budget Phones Loaded with Apps and Widgets

At VidCon, live-streaming mobile app YouNow showcased Internet stars such as singer Hailey Knox, who promoted her debut EP in person and to her 80,000 followers. Knox parlayed her online fame to a record deal and a tour, underscoring the reality that today’s young stars and wannabes are more likely to appear on YouNow, Musical.ly, Flipagram, Snapchat or Vine than “American Bandstand” or MTV. Although all these social media platforms skew young, “olds” are beginning to join Snapchat, endangering its “cool” status. Continue reading Social Apps Creating More Young Stars Than Traditional Media

NBC plans to release about 85 hours of virtual reality content of the Rio 2016 Summer Olympic Games, marking the first time that the Olympics will be available as a VR experience. Participating cable/satellite operators will make the content available exclusively to their pay-TV subscribers on Samsung devices. Olympic Broadcasting Services (OBS) will do the actual production of the VR content, which will then be supplied to NBC Olympics. Among the content to be made available are the opening and closing ceremonies. Continue reading NBC, Samsung, OBS Team Up to Offer VR Olympics Coverage

Google has been a significant player in defining and deploying what’s called WebVR, which enables VR websites to provide content directly to virtual reality headsets via standard capabilities. But Google has a much broader vision: it would like users to be able to access all websites in VR including those not created with virtual reality in mind. Currently, a user would have to take the VR headset off and on as she jumped from site to site. Google thinks it’s a better idea to let the user remain in an entirely VR environment. Continue reading Google Debuts Features to Enable Browsing the Internet in VR

HP says it will offer computers to corporate clients for a fixed monthly fee, freeing them from having to make huge upfront outlays for hardware. Unlike standard computer rentals, however, HP will also offer software to manage the hardware, to make sure users have enough processing power and storage and to keep an eye on whether the devices are deployed as efficiently as possible. That includes making sure users do not have more sophisticated hardware or software than necessary for the task at hand. Continue reading HP Offers PCs and Software as a Service to Corporate Clients

Facebook is again changing its News Feed algorithm, this time to favor postings by the users’ family and friends over those from publishers. The result will be that postings, including links, videos and photos, from publishers of all sizes will appear less prominently in users’ News Feeds. That means that The New York Times, The Washington Post, BuzzFeed, Vox Media, Vice and others will get less traffic than they have become accustomed to receiving. More than 1.65 billion users per month view Facebook’s News Feed feature. Continue reading Facebook Now Favors Friends Over Publishers in News Feed

In the next few months, Pinterest will unveil a way to use the smartphone as a visual search tool. The user goes to search, taps the visual search button, points the camera and Pinterest will “recognize” objects in the camera’s view. The user can then tap any recognized object to get a recommendation for similar ones, and resize the image box to refine the search. Pinterest has always placed a major focus on visual search, and the most recent update now connects that visual search with e-commerce. Continue reading Pinterest Unveils Visual Search Tools to Enable E-Commerce